Just to be clear, I am NOT a celebrity stalker. I am not watching the latest on the Michael Jackson saga or the untimely demise of the infomercial king, who made OxyClean known to the far reaches of the world. I am however, interested in how Hollywood endorsements are building the tea business in America.
If you have ever thought about starting your own tea business then you will be interested to note that the MEDIA is building your company for you. How so? Free publicity is vital to any successful endeavor and tea has found more than it's fair share of attention in recent years. Here is a brief list of well known celebrities that are drinking the hallowed beverage and singing it's praises:
Oprah Winfrey
Led Zepplin
Heidi Klum
Gwyneth Paltrow
Maggie Shannon (Lost)
Jennifer Anistan
Victoria Beckam
Jennifer Alba
Moby
But how do celebrity tea drinkers help you build your own tea dream? By harnessing the power of common interest you can develop new tea clients each and every day. Here is a thought:
Want to loose weight and increase your health? Oprah Winfrey swears by green tea. (immediately you have a common thread with your reader if the potential client is motivated by weight loss, health and likes Oprah.)
Are you a busy career mom looking for simple ways to keep your sanity? Gwyneth Paltrow (mother of 2 and busy Hollywood movie star) can be seen regularly sipping tea. Steal this Hollywood hint and pour yourself a cup of revitalizing energy in the form of loose leaf tea.
Get the idea? Connecting your pitch with the known behaviors of people we admire immediately connects you with your potential client. Need more ideas? Just look at any grocery aisle magazine and peek at the headlines. New ideas are everywhere just waiting for you to get creative.
Building a tea business can be as simple as creating a home based tasting program or as complex as opening a popular one stop shop for our favorite loose leaf. The key? Get started NOW and let the media help you build your tea dream.
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Enroll today for a special bonus: www.StartATeaBusiness.com
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