Tea Business Dreams

Lady Dawnya's Personal Tea Story

Would you like to know my personal tea story?  Here it is!  Just click the button and turn up your speakers to hear this excerpt from my cd Discover Tea.

Meet Lady Dawnya:

Dawnya Sasse was raised on the road, the child of musicians and quickly gained from a young age, a unique and creative perspective on entertaining. In 1988 Dawnya began traveling to Great Britain, leading tours throughout the United Kingdom. Her passion for Britain and her love of all things theatrical, led her to the creation of Tea Events in the 1990's.

In 1997, Dawnya traveled to Cape Cod, Massachusetts for extensive tea consulting. She enjoyed personal training with Donna and Ron Lasko (New England's Tea Couple). Ms. Sasse went on to study with Pearl Dexter - publisher of Tea - A Magazine and nationally acclaimed tea author James Norwood Pratt, Edward Brahma of the London Brahma Tea Museum among a variety of other tea authorities.

In 2003 Dawnya launched the first online tea training course http://www.Startateabusiness.com allowing students from all over the world to receive tea training from the comfort of their own home. (currently she has taught students in almost every state in the union and 10 foreign countries.)

In 2004 she authored the first complete children's tea party training program entitled Start A Children's Tea Party Business TM. (www.childrensteaparty.com) 2005 found Lady Dawnya busy mixing her passion for history and tea in a new training system entitled http://www.VictorianDays.com and launching the first internet radio station devoted soley to tea. (www.TeaRadio.com) While also producing a series of exciting tea seminars now available on CD. (www.TeaEvents.com)

In 2006 Dawnya kept busy coordinating the first tea business cruise for students of tea around the US and Canada (www.TeaCruise.com) and preparing to relocate and expand the Tea Events headquarters from Bend, Oregon to Washington, Kansas.

Lady Dawnya spent the first 7 years of her tea career working full time as the owner and manager of Tea Events teahouse in Bend, Oregon. In the summer of 2004 she sold the teahouse in order to provide tea related education full-time. She is a past president of The Ladies Tea Guild - Bend, Oregon Chapter (www.Glily.com) and a regular contributing tea author to such periodicals as Bustle, The Gilded Lily ,The Country Register, The Tea House Times and TeaDigest.org.

Her picture and tea house have been featured in various tea related guides such as Teatime in the Northwest. She is the Artistic Director and creator of Victorian Days - A Girl's Camp. (www.VictorianDays.com) and a regular speaker on a variety of tea, etiquette and historical topics.

In her spare time Dawnya enjoys pouring tea for good friends, chasing her cat (Mister) and relaxing with her husband of 17 years. But- a business owner's work is never done and so Lady Dawnya continues to pursue advanced tea education in order to bring her clients "extraordinary tea business training."

Hmmm.. what wonders will this year bring?

September 2nd is Your Day!

 

2007 is ticking away and there is no better time than the present to make your tea dream a reality.  Why is September your month?  Because in a few simple weeks you could be ready to cash in on the holiday season by offering your tea services to a hungry public.

Here are a few questions that I often hear:

#1 What are my options when it comes to tea training?

a.  You can attend a live seminar put on by the Specialty Tea Institute.  These seminars are a 1 day event (per level) and focus completely on the tea leaf.

There is no business training or industry insight associated with these sessions.  They are purely tea evaluation seminars.

b. You can attend a 2 day live seminar put on by a variety of tea businesses.

In general these companies focus primarily on setting up a tea room.

c. You can arrange private consultations for a 5 hour one on one session.

d. You can take my Start A Tea Business online training class with a full month of access.  I will send tea cupping materials directly to your door and share with you inside information on 17 different types of tea related businesses.

#2 What are the costs for training?

a.  Specialty Tea Institute charges around $300-$500 per 1 day seminar.

Most people take at least 3 levels which equates to $1500 plus air, hotel  and food and 4 -5 days off of work. Total average is around $675 a day (not including your time off work or any form of business training.)

b. Onsite seminars range from $900-$2,500 plus air, hotel, food and usually 4 days off of work. Total average is about $550-900 a day (not including your time off work or additional training needed for other types of tea business opportunities)

c. Onsite consultation costs between $500-$1,000 per session, per day.  In addition plan for air,
hotel, food, and 3 days off of work. Total average is about $633 a day (not including your time off work)

d. My online Start A Tea Business class offers you 24/7 access to class for an entire month.  PLUS you can save the materials for future reference whenever you need it.   

Discover tea through audio, video, written materials, phone consultations and your professional tea kit including loose leaf tea, a tea brewing chart, a full color tea training book, a tea cupping set and a 5 cd set of audio seminars is delivered to your door.  ( a $300 value)

There is no additional airfare, hotel, food or days off of work. 

Total cost is $777 plus shipping.  Your average is a mere $8 a day total.

No extra charges and no time off work. Plus you can choose to use our three easy payment
plan.

#3 The last questions I often hear is this, can I get all the training I need in two days?

The answer is NO.  No way.  You can't get all the information you need in 4 weeks either. That is why after 4 years of requests the Start A Tea Business course is now available for access for a full 12 weeks (3 full months!)

Let me be brutally honest.. make learning about tea and the tea business a lifelong passion. 

The best way to learn (in my humble opinion) if from someone who has been there, done that and is willing to present a ton of different business options so you can realistically look at which one is right for you.

++++++++++++++++++++++++++++++

That's it.

That's all she wrote.

It's easy to see why my online Start A Tea Business program is the most affordable and complete training in the industry.

http://www.StartATeaBusiness.com

Creating A Tea Business From Scratch

  HI Tea Family-

Every month I receive questions about creating a tea business from scratch.  The number one question is how much is it going to cost? 

Costs to create a new business can vary as much as the contents of a 21 by 21 inch box.  Think of it this way... if I ship 2 boxes via UPS the charge will depend on the size and weight.  If both boxes are the same size and weight they will cost the same.  However, when I go to insure the boxes the cost can vary greatly depending on the value.  Box #1 has jewelry and is valued at $3,000 while Box #2 has old shoes and is valued at $50. 

This silly example is exactly like figuring the overall start up costs on a tea business. No two boxes are alike.  Another words, there is no simple formula as each business is completely different.

Each month I work hand in hand with new students and help them determine which type of tea business is right for their personal lifestyle at this point in their journey.  Some find they are not ready to commit to a full time retail space but a home based business works well with their present needs.  Other students discover ways to create additional revenue to pay for their retail location and better cover their costs.

There are tons of options if you are ready to get creative and work with a coach who has been there and done it.

Is now a good time to start a tea business?  YOU BET!  Now is a GREAT time to make your tea dreams a reality and start on your journey to success.

Looking forward to helping you,

Lady Dawnya